In this episode, Dan sits down with one of his heroes, a digital marketing expert, entrepreneur, prolific connector and builder of trust, the CEO of Digital Brand Expressions, Niki Fielding. Dan and Niki reflect on how relationships drive, well, pretty much everything. Niki talks about how, with relationships at the core of her business, she's been able to reinvent her company, hire incredible people, and help her clients to thrive. Niki pulls on some common threads - honesty, trust, authenticity - and teaches us about how she's taken the Japanese concept of omotenashi to heart.