As a sales trainer who uses LinkedIn for B2B lead generation and sales myself, I was very excited to have a 1:1 chat with Daniel Disney - the No.1 most influential sales expert on LinkedIn! Daniel has made a name for himself as the very best B2B social seller on LinkedIn, and it’s no surprise why! Daniel has incredible experience training companies on social selling, has written a book on the topic and has discovered the most effective B2B sales tactics! In this episode, we discuss the do’s and don’t’s of LinkedIn so you can make the most of it as a tool for generating more leads and sales. From the power of hyper-personalisation, video messages and creatively written sales pitches, Daniel will teach you everything there is to know about the platform and turning connections into clients.