What do you do in a world where massive billboards on motorways are ignored in favour of a smartphone screen, and nobody believes that your product actually looks like the one on your website? Andrew Burgess is an expert in helping brands to incorporate User Generated Content into their marketing and communications. He proves that there is an entire world of content at your consumer's fingertips and the content they truly value the most is made by other consumers - so it's about time businesses start taking advantage of it.