Last week I spent some time catching up with a good friend of mine, Mat Wilson, CEO of Einstein Marketer; in Meribel in the French Alps. Skiing has always been something that we both gravitated towards, so it was wonderful to get the chance to meet up with him on the slopes. As you'll hear in the interview, we're in our hotel room in our ski gear, fresh off the slopes - discussing the state of the union of digital advertising through social media, using funnels, awareness campaigns, and lead generation tools. Mat is always going out of his way to shed some light on an industry that's often pretty mysterious - so make sure you're taking notes! I hope that you enjoy this interview as much as Mat and I enjoyed making it!