Whitney Bouck is the Chief Operating Officer of HelloSign, a tool that lets users sign documents with legally binding e-signatures. As COO, Whitney is responsible for leading the sales, marketing, customer operations, and business development team. However, she wasn’t always a COO, in fact, she came from the marketing world. She served as SVP of Global Marketing at Box and, prior to that, was Chief Marketing Officer for EMC. For Whitney, the transition from marketing to operations was natural. "I discovered that I like telling stories and helping turn on light bulbs for people. I like learning what their priorities are and helping to problem-solve with them. And those are really a lot of the essentials behind marketing." On this episode, Ian and Whitney discuss everything from how her past work experience in marketing led her to want to become a COO, her three keys to working well with CIOs, and how to market a technical product. — P.S. Thanks to our partner, b8ta, this week we will be giving away three Simple Being Weighted Blankets. Enter the giveaway here for a chance to win! — Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!