17 min listen
How to Build a Mission-Driven Brand (and why you are probably doing it wrong)
FromMission Daily
ratings:
Length:
38 minutes
Released:
Nov 17, 2023
Format:
Podcast episode
Description
How do you build a brand that lasts AND saves the world?
According to Steph and Albert - it all starts with profit.
The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:
Why Albert only focuses on hiring for talent not for diversity
How some businesses tie social impact into their profit model
Why you can’t check all the “idealism” boxes - and shouldn’t try
Examples of people and companies that have done this right
Why having more financial freedom will set you free so you can tackle social impact goals for the long term.
Mentions:
Patagonia
Simple Modern
Aviation Nation
American Giant
Morgan's Wonderland
Tom's Shoes
Walmart
Chick-fil-A
Learn more about your ad choices. Visit megaphone.fm/adchoices
According to Steph and Albert - it all starts with profit.
The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:
Why Albert only focuses on hiring for talent not for diversity
How some businesses tie social impact into their profit model
Why you can’t check all the “idealism” boxes - and shouldn’t try
Examples of people and companies that have done this right
Why having more financial freedom will set you free so you can tackle social impact goals for the long term.
Mentions:
Patagonia
Simple Modern
Aviation Nation
American Giant
Morgan's Wonderland
Tom's Shoes
Walmart
Chick-fil-A
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Nov 17, 2023
Format:
Podcast episode
Titles in the series (100)
Why Direct Experience Will Become The Credential That Matters: In this episode of The Mission Daily, we detail what direct experience is, why it matters, and how it will become THE most important credential or type of experience that you can have. Plus, we highlight some examples around what direct experience... by Mission Daily