This is an episode that I was very excited to bring to you, because despite the slow start in the first few minutes there was an incredible amount of in-depth, strategic knowledge shared that I was able to take away from my meeting with Hisham. Hisham Al Gurg is the CEO of Seed Group with 18 years of experience in start up ventures, he manages projects and investments on behalf of the royal family in Dubai which covers everything from E-Commerce businesses to Food & Beverage. He's certainly had quite the journey through his career and it's clear why he has been able to progress to where he is in the world of business today.