Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality.In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in the explosive growth of his brand. Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODETake advantage of the social and technological landscape.TikTok is all about consistency over time.There aren’t a million distribution options as an alcohol brand- you have to prove yourself.You need to have a good product and you have to tell a story.When thinking of ideas, think about what is going to be valuable for you, the people involved, and your overall community.Placing an ad to hopefully drive someone to the store is hard to track. With SMS, you can have an immediate response from the customer.Create stories and calls-to-actions to get people who care into your SMS funnel.Build a community.Recommended Tool: Pomodoro TimerRecommended Podcast: Bad Friends with Andrew Santino and Bobby LeeToday’s Guest:Jeremy Kim was an artist manager and now a co-founder and the CEO of Nectar Hard Seltzer.Nectar Hard Seltzer is a brand of Asian-inspired hard seltzer available in 4 different flavors (Asian Pear, Mandarin, Lychee, and Yuzu).Connect and learn more about Jeremy and Nectar Hard Seltzer here: Website: https://nectarhardseltzer.com/ LinkedIn: https://www.linkedin.com/in/jeremykim2020 Phone Number: 310-388-6729This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowth  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast