If you have any hope of growing your contracting business, consistently producing content to educate your potential clients is a necessity. Tom’s guest today is Eric Triplett, aka, The Pond Digger. Eric was a carpenter until his mid-twenties when he decided to make a shift and has been absolutely fascinated with fish and everything underwater ever since. Eric is an expert when it comes to playing the long game with his brand marketing on social media. Through social media marketing, Eric has been able to grow his business at the local level because he knows that there is one simple truth in the marketing game; content is king!   In this episode, we talk about… Eric’s secret sauce to winning in the pond game for so long Shifting from a certain paycheck to chase a passion You need to both care and not care what people think when branding Social media can be used to brand locally If you don’t love doing what you’re doing, you’ll have problems Stay forward-thinking with social media platforms Content is timeless and collects compound interest How to get started winning in the long run with branding on social media You have to fight through the lulls in organization and motivation Empires are not built by posting one 60-second video Learning how to communicate with your clients properly will make things easier The content is truly your sales weapon Openness with people goes a long way   Links to resources: Paint Life TV   Eric’s links: Website: https://theponddigger.com/author/eric/ Instagram: https://www.instagram.com/theponddigger/?hl=en Twitter: https://twitter.com/theponddigger?lang=en Youtube: https://www.youtube.com/ThePondDigger Email: eric@theponddigger.com Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99