We figured if we really want to understand the female perspective, we should actually ask a female who knows what she’s talking about! Tom’s guest today is Lindsey Kirchner, who runs sales and project management for her and her husband’s company Stain and Seal of Fort Worth, and also happens to be the Chief Experience Officer of the Contractor Sales Academy. Lindsey breaks down why taking the time to listen and sell to women is your best bet!   In this episode, we talk about… Know when to ask for help and implement what you learn Where most contractors go wrong when selling to women   Why tonality and patience matter    Helpful phrases to connect more with women as a contractor  Don’t be afraid to hire a woman  Communicating vs. condescending  Sell to the woman even if a man is involved    Links to resources: Stain and Seal of Fort Worth Stain and Seal of Fort Worth Facebook The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99