Understanding the motive behind a prospect’s desire to hire a contractor is vital to your success as a salesperson. This is the area that most contractors struggle with and waste the most time. Tom believes this is your secret weapon as a contractor, so come prepared for battle and ready to find the motive!   In this episode, we talk about… Contractors waste a ton of time in their sales process Finding the motive will turn your price into a nonfactor 90% of the sale happens in this one step Don’t skim over this part because you think you have the motive Take the time to make this a second habit You are competing with yourself every single day   Links to resources: Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99