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1351: The AI Eye-Tracking Heatmaps Predicting Visual Attention

1351: The AI Eye-Tracking Heatmaps Predicting Visual Attention

FromThe Tech Talks Daily Podcast


1351: The AI Eye-Tracking Heatmaps Predicting Visual Attention

FromThe Tech Talks Daily Podcast

ratings:
Length:
26 minutes
Released:
Sep 28, 2020
Format:
Podcast episode

Description

Attention is the most limited resource in marketing. But what if you could see your design through the eyes of your customers and make data-driven decisions. A company called Attention Insight has created a first of its kind AI based platform for consumer attention monitoring. It is also a part of Google for the Startups spring cohort. Predict visual attention with eye tracker precision. Attention Insight is visual attention prediction algorithm based on deep learning. Within minutes it will accurately predict where people will look while engaging in your content. The AI-powered design analytics allows you to see websites through the eyes of users. Learn how users engage with designs, improve user experience, measure against your competitors and make data-driven decisions. It's also based on deep learning technology and trained with 30 800 eye-tracking studies data. Attention heatmaps are 90% accurate as compared with eye-tracking research studies. Kamilė Jokubaitė, CEO, Attention Insight, joins me on the Tech Talks Daily podcast. We talk about how AI is shaping the future of marketing. I also learn more about the story behind Attention Insight.
Released:
Sep 28, 2020
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.