In this episode, Dan reconnects with a former colleague and marketing communications collaborator,  Michael Morris. A world traveler who has spent his career putting purpose at the forefront of everything he does, Michael recently co-founded Denmark-based Engagement Lab, an advisory firm specializing in behavioral insights, brand building, competitive positioning, and strategic communications – and focused exclusively on businesses in the green transition. Dan and Michael dig into the importance of purpose and serendipity in career decisions as they explore Michael's fascinating story. Early in his career, during a stint in Ghana that didn't go according to plan, Michael realized that being a communicator gave him a unique role in bringing purpose to life, not just for himself but for his company and colleagues as well. His later work with World Vision propelled him on a purpose-driven path that continued through his work at MHI Vestas Offshore Wind, helping improve the lives of others through strategic communication.  Through their conversation... Discover the road to fulfillment and maximum impact in your career, guided by purpose and authentic communication. Uncover the value hidden in networks and mentorships and how they unlock doors to personal and professional growth. Grasp the transformative power of empathy in fostering genuine relationships, elevating marketing communications to new heights. Understand the game-changing role of energy transition and sustainability in setting new standards for careers and businesses. Delve into the fascinating interplay between AI and the writing landscape, highlighting the tightrope balance between creativity amplification and preservation. Notable Quotes: “It’s important for us to recognize poignant moments when they happen.” – (8:21), Michael “Every person that you meet is a whole new door to who knows what else.” – (11:00), Dan “I choose to believe that things happen for a reason because if only because then I’m more aware of when things happen and who I’m meeting with.” – (17:44), Michael “Let’s make sure that we’re doing our best to have continuity between the internal experience and the external messaging.” - (37:08), Michael “Because of tech, you don’t have an internal announcement and an external announcement, you have an announcement.” – (40:40), Michael “Your work is made better by cultivating and integrating your peripheral interests.” – (1:00:07), Michael “AI doesn’t care about the truth.” – (1:09:00), Michael About Dan Nestle  The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle | Twitter About Michael Morris Engagement Lab - Website Michael Morris - Linkedin The key moments in this episode (as generated by my AI buddy, Capsho) are: 00:00:00 - Introduction, 00:00:19 - The Power of Purpose, 00:04:14 - Michael's Journey, 00:08:30 - Working with Purpose, 00:15:12 - The Heartbreaking Reality in Sub-Saharan Africa, 00:16:50 - Embracing Serendipity and Openness, 00:19:42 - The Power of Storytelling in Communications and Marketing, 00:21:08 - The Superpower of Connecting Dots and Cultivating Empathy, 00:26:15 - Engagement Lab: Facilitating Connection and Empathy, 00:31:22 - Overview of Communication Scope, 00:32:47 - Communication Challenges in the Energy Transition, 00:33:27 - Identifying Needs in the Energy Transition Space, 00:35:05 - Importance of Founding Values and Employee Engagement, 00:36:23 - Internal Communications and External Messaging, 00:47:31 - Dealing with Impatience and Inspiration, 00:48:24 - The Ambivalence of Gen X, 00:49:39 - Embracing a Balanced Approach, 00:51:51 - The Long-Term Nature of the Energy Transition, 00:54:02 - Acknowledging the Benefits of Power, 01:02:54 - Introduction to Barrett Road and its Agile Approach, 01:03:25 - The Impact of AI on Writing and Creativity, 01:05:34 - AI's Potential to Replace Writers and Artists, 01:09:15 - AI's Lack of Commitment to Truth and Connection, 01:13: