32 min listen
Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
ratings:
Length:
7 minutes
Released:
Feb 27, 2024
Format:
Podcast episode
Description
In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique challenges that come with it. Nicole also shares her experiences as a professor of e-commerce marketing at the Fashion Institute of Design and Merchandising. The discussion covers the rapid evolution of e-commerce and how she prepares her students for a continually changing market. Nicole also shares her excitement for the future of e-commerce, specifically personalization efforts. 00:00 Introduction to Nicole 00:24 Nicole's role overseeing Global Content Strategy for Skechers 01:54 Nicole's role as a a professor of e-commerce marketing and equipping the next generation for this dynamic industry 05:56 The Impact of Personalization in E-commerce 06:41 The most impactful personalization tactic that Nicole is using right now
Released:
Feb 27, 2024
Format:
Podcast episode
Titles in the series (100)
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