In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you can hear the Q&A portion of last week’s webinar Kiri hosted with Matteo Bizon, where you can hear many interesting and relevant questions as well as practical answers.  Make sure you tune in to find out more! Matteo is a PPC specialist at Bobsled. He became passionate about digital advertising while studying marketing management at university and immediately started experimenting by launching his own website project and helping a friend start an ecommerce business for his clothing brand. After working for an Italian digital marketing agency, he joined Amazon where he learnt Amazon advertising in a client-facing role. Looking for more challenges and knowledge around advertising on Amazon, Matteo joined Bobsled where he had the opportunity to discover more advanced techniques and refine his skills. Check out the whole Retail Media Allocation webinar replay  Download the research report