In today’s podcast, Kiri is once again joined by Paula Ersly, Head of Social Strategy at Acadia. They cover influencer marketing, how to work with influencers, and some of the best tips and tricks for working with influencers. Make sure you tune in to find out more! Paula Ersly has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, from travel to sexual wellness. She’s based out of Asheville, North Carolina.