32 min listen
New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
ratings:
Length:
24 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importance of robust attribution and customer journey data, as well as better audience creation and targeting for brands leveraging AMC. In this episode, Julie and Ross discuss: Overview of AMC and its recent developments. Detailed discussion on paid features like Experian auto paid data set and Foursquare paid data set. Analysis of flexible shopping insights and audience segment insights. Explanation of the Events Manager and its significance. Insights into AMC-derived data that has significantly impacted clients. Comparing the value propositions of media activation and measurement in AMC. Speculation on Amazon's ambitions in the advertising industry and the role of AMC in achieving them.
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (100)
The Future of Commerce? Themes From Visions 22 - Episode 246: In today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce.... by Ecommerce Braintrust