32 min listen
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
ratings:
Length:
22 minutes
Released:
Dec 12, 2023
Format:
Podcast episode
Description
In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM). They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform (DSP), Kiri and Damiano explore the possibilities and predictions for the future of Kroger's advertising offerings. Make sure you tune in to find out more! Kiri and Damiano discuss: Launch of Kroger's advertising platform and reduced fees for advertisers. Contextual targeting within categories and subcategories for audience targeting capabilities. Ad placement options and store selection for targeted advertising. Precise and modifiable creative capabilities for sponsored brand ads on Kroger's platform. Predictions for Kroger and the retail media space, including potential integration of in-store advertising and the impact of potential mergers with Albertsons.
Released:
Dec 12, 2023
Format:
Podcast episode
Titles in the series (100)
Is Amazon Pay to Play? Our Latest Research With Analytic Index - Episode 261: In today’s podcast, we are talking with Mike Karlsven, about the new report “In It To Win It” which is a collaboration between Bobsled and Analytic Index. The report was launched just last week, and Kiri and Mike discuss the basis of the report,... by Ecommerce Braintrust