21 min listen
Takeaways from Kantar’s Digital Commerce Conference - Episode 247
Takeaways from Kantar’s Digital Commerce Conference - Episode 247
ratings:
Length:
32 minutes
Released:
Jul 5, 2022
Format:
Podcast episode
Description
In today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about takeaways from Kantar’s Digital Commerce Conference. Celia is an insights veteran who has focused on shopper and omnichannel insights in her time with Cars.com, Walmart, Lowe’s, and Mattel. Prior to Kantar, Celia was with Coca-Cola where she was the eCommerce insights lead, influencing eCommerce, DTC, and digital foodservice strategy. Celia has been quoted in various industry publications such as Grocery Dive and Business Insider and is an active contributor on LinkedIn focused on the latest digital commerce news.
Released:
Jul 5, 2022
Format:
Podcast episode
Titles in the series (100)
Only 21% Of Brands Are Happy With How They Spend Their Ad Budget. Why? - Episode 241: In today’s podcast, Kiri gives a quick overview of the current state as well as the new model for media allocation that has been developed at Bobsled - allocating by the stage of the marketing funnel that your brand wants to target. After that, you... by Ecommerce Braintrust