22 min listen
#57: Charm Pricing: The greatest trick in marketing?
FromNudge
ratings:
Length:
15 minutes
Released:
Jun 7, 2021
Format:
Podcast episode
Description
Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
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Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ
Released:
Jun 7, 2021
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge