26 min listen
I studied persuasion for 100 hours. Here’s what I learnt.
FromNudge
ratings:
Length:
25 minutes
Released:
Sep 5, 2022
Format:
Podcast episode
Description
I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.
Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Sep 5, 2022
Format:
Podcast episode
Titles in the series (100)
#19: Why marketing is vital, not a nice to have: <p>"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe.</p> <p>Phil's book Decoded: <a href="https://amzn.to/2EXoIMl" rel="ugc" target="_blank">https://amzn.to/2EXoIMl</a></p> <p>Phil's agency Decode: <a href="https://decodemarketing.com/en" rel="ugc" target="_blank">https://decodemarketing.com/en</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge