19 min listen
#36: Find the right audience | With Rand Fishkin
FromNudge
ratings:
Length:
23 minutes
Released:
Aug 10, 2020
Format:
Podcast episode
Description
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service.
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
James Stanier's Book "Becoming an Effective Software Manager"
Sign up to the Nudge Mailing list
Lost and Founder, Rand's Book
SparkToro Get a Free Trial
James Stanier's Book "Becoming an Effective Software Manager"
Sign up to the Nudge Mailing list
Released:
Aug 10, 2020
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge