19 min listen
#25: Coronavirus: The psychology behind panic buying
FromNudge
ratings:
Length:
19 minutes
Released:
Mar 13, 2020
Format:
Podcast episode
Description
The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct?
Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Mar 13, 2020
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge