19 min listen
How Sainsbury’s and Adobe nudge customers
FromNudge
ratings:
Length:
25 minutes
Released:
Jan 2, 2024
Format:
Podcast episode
Description
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b
Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b
Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
Released:
Jan 2, 2024
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge