22 min listen
#15: What VR reveals about a consumer’s mind
FromNudge
ratings:
Length:
25 minutes
Released:
Nov 4, 2019
Format:
Podcast episode
Description
Does the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads.
Check out Gorilla in the Room: https://gorillaitr.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Check out Gorilla in the Room: https://gorillaitr.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Nov 4, 2019
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge