23 min listen
#47: Why do marketers suck at positioning?
FromNudge
ratings:
Length:
25 minutes
Released:
Jan 18, 2021
Format:
Podcast episode
Description
Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
The Science of Marketing Course: https://scienceofmarketing.teachable.com
April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Follow April on Twitter: https://twitter.com/aprildunford
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Jan 18, 2021
Format:
Podcast episode
Titles in the series (100)
#36: Find the right audience | With Rand Fishkin: <p>Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. </p> <p><a href="https://sparktoro.com/book">Lost and Founder, Rand's Book </a></p> <p><a href="https://sparktoro.com/">SparkToro Get a Free Trial </a></p> <p><a href="https://pragprog.com/titles/jsengman/">James Stanier's Book "Becoming an Effective Software Manager" </a></p> <p><a href="https://www.nudgepodcast.com/mailing-list">Sign up to the Nudge Mailing list</a></p> by Nudge