19 min listen
#17: How marketers alter our behavior
FromNudge
ratings:
Length:
19 minutes
Released:
Dec 2, 2019
Format:
Podcast episode
Description
One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Dec 2, 2019
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge