19 min listen
#40: What Makes A Great Story?
FromNudge
ratings:
Length:
26 minutes
Released:
Oct 5, 2020
Format:
Podcast episode
Description
What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list
Blindsight book. getbook.at/blindsight
Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp
TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M
TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE
Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list
Released:
Oct 5, 2020
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge