22 min listen
#34: The Psychology of Price | Part Two
FromNudge
ratings:
Length:
20 minutes
Released:
Jul 13, 2020
Format:
Podcast episode
Description
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Jul 13, 2020
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge