19 min listen
Why telling someone what to do won't work
FromNudge
ratings:
Length:
22 minutes
Released:
Nov 13, 2023
Format:
Podcast episode
Description
If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.
Access the bonus episode: https://tinyurl.com/nudgebonus
Bri’s book: https://www.briwilliams.com/WBB
Bri’s website: https://www.briwilliams.com/
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Access the bonus episode: https://tinyurl.com/nudgebonus
Bri’s book: https://www.briwilliams.com/WBB
Bri’s website: https://www.briwilliams.com/
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Nov 13, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge