19 min listen
The hidden impact of the words you use (feat Dr Jonah Berger)
FromNudge
ratings:
Length:
27 minutes
Released:
Oct 30, 2023
Format:
Podcast episode
Description
Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.
You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jonah’s new book Magic Words: https://jonahberger.com/magic-words/
Don’t be a litterbug: https://tinyurl.com/yu73a85s
Don’t be a tosser: https://tinyurl.com/bdfdpa34
Be a litter hero: https://tinyurl.com/4726v7n4
You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jonah’s new book Magic Words: https://jonahberger.com/magic-words/
Don’t be a litterbug: https://tinyurl.com/yu73a85s
Don’t be a tosser: https://tinyurl.com/bdfdpa34
Be a litter hero: https://tinyurl.com/4726v7n4
Released:
Oct 30, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge