19 min listen
#11: What makes someone more convincing than others?
FromNudge
ratings:
Length:
26 minutes
Released:
Sep 11, 2019
Format:
Podcast episode
Description
Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Sep 11, 2019
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge