19 min listen
#27: Understanding customers during times of uncertainty
FromNudge
ratings:
Length:
22 minutes
Released:
Apr 6, 2020
Format:
Podcast episode
Description
Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever.
Link to Business Casual Copywriting: https://businesscasualcopywriting.com/
Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list
Link to Business Casual Copywriting: https://businesscasualcopywriting.com/
Sign up to my mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Apr 6, 2020
Format:
Podcast episode
Titles in the series (100)
#25: Coronavirus: The psychology behind panic buying: <p>The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct?</p> <p>Find your local food bank: <a href="https://www.trusselltrust.org/get-help/find-a-foodbank/">https://www.trusselltrust.org/get-help/find-a-foodbank/</a></p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge