19 min listen
Why your accountant won’t get a tattoo
FromNudge
ratings:
Length:
26 minutes
Released:
Oct 9, 2023
Format:
Podcast episode
Description
Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy.
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Oct 9, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge