Welcome 7 Hatters... Today, we're delving into the complex world of marketing, a realm where emotion meets economics, and the ethical lines are often blurred. From the communities that challenge capitalism to the high streets of Madison Avenue, we explore how brands ingeniously, yet controversially, tap into our deepest desires and unresolved emotions. Is leveraging past traumas for sales crossing the line, or is it just smart advertising?Join us as we navigate the intricate dance between need and greed, where junk food and gambling are not just products but psychological triggers, designed to supercharge our brain's dopamine response. But it's not all sweet and fat; we'll also tackle the environmental implications of our consumption patterns. Why does our economic system incentivize pollution, and what can we do to change it? Dive into the debate on responsibility, marketing ethics, and the future of consumerism, right here, on our Daily Hat with Aaron Ahuvia... Get ready to rethink everything you thought you knew about the power of persuasion.