69 min listen
Monday - Daily Hat - Beyond the Box: Turning Commodities into Love Objects in the Digital Age -
FromThe 7 Hats
Monday - Daily Hat - Beyond the Box: Turning Commodities into Love Objects in the Digital Age -
FromThe 7 Hats
ratings:
Length:
9 minutes
Released:
Mar 25, 2024
Format:
Podcast episode
Description
In today's Daily Hat episode, we dive into how to stir emotions in marketing, focusing on products we usually think of as everyday items.Aaron Ahuvia gives us key insights for both entrepreneurs and corporations on how to make these everyday products strike a chord with their audience. We discuss two central tactics: linking the product with personal memories or feelings, and making the product a part of the consumer's sense of self.So if you're interested in a roadmap for infusing commodity products with emotion and identity, turning them into objects of love and loyalty... you must listen to this Daily Hat!
Released:
Mar 25, 2024
Format:
Podcast episode
Titles in the series (89)
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