22 min listen
#60: How not to suck at customer interviews
FromNudge
ratings:
Length:
23 minutes
Released:
Jul 19, 2021
Format:
Podcast episode
Description
Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Louis' podcast: https://www.everyonehatesmarketers.com/podcast
Louis' newsletter: https://www.everyonehatesmarketers.com/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Jul 19, 2021
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge