23 min listen
#58: Why brands should flaunt their flaws
FromNudge
ratings:
Length:
15 minutes
Released:
Jun 21, 2021
Format:
Podcast episode
Description
You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date.
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Link to Joseph's book Messengers: https://amzn.to/2maUW0z
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Jun 21, 2021
Format:
Podcast episode
Titles in the series (100)
#21: The science behind improving your productivity: <p>Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office.</p> <p>Bruce’s book Joy of Work: <a href="https://amzn.to/35vgjuB ">https://amzn.to/35vgjuB </a></p> <p>Bruce’s podcast Eat Sleep Work Repeat: <a href="https://eatsleepworkrepeat.com/ ">https://eatsleepworkrepeat.com/ </a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge