22 min listen
3 Nudges I Wish I Learned at Business School
FromNudge
ratings:
Length:
21 minutes
Released:
May 23, 2022
Format:
Podcast episode
Description
I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school.
Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2
Dishoom’s matka: https://imgur.com/a/Wx8yy9B
Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO
The foot-in-the-door poster: https://imgur.com/a/MrdPLJA
Octopus energy’s ‘spin the wheel’: https://imgur.com/a/0G7TzN2
Dishoom’s matka: https://imgur.com/a/Wx8yy9B
Amazon Prime’s loss aversion tactic: https://imgur.com/a/24bhujO
The foot-in-the-door poster: https://imgur.com/a/MrdPLJA
Released:
May 23, 2022
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge