Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson.? Learn more: https://brandmasteracademy.com/brand-master-podcast/How Global Agency Johnson Banks BeganWhy Brand Strategy Has Become So ImportantWhy Clients Are Demanding Strategic WorkHow To Find The Right Problems To FixThe Importance Of The Brand AuditThe Importance Of Client ExercisesThe Importance Of Unifying The Leadership TeamBrand Strategy WorkshopsPricing Creativity (Different Models)Top Three Tips To Build A Global Agency First you’ll discover how Michael Johnson started global agency Johnson Banks began in 1992 and how they found their first clients.Next, we discuss why brand strategy has become so important and how more clients understand it and demand it.Then you’ll discover how to find the right problems to fix using brand audits and client exercises.Next you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop. Finally, we’ll cover hpw to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch.For more brand strategy resources and downloads visit https://brandmasteracademy.com/