This episode is brought to you by Ordergroove.   E-commerce is a passion for Matt Edmundson, who’s been involved with the Internet since the late '90s when he wrote his first website as a side hustle. Today, he continues to work in e-commerce as the Host of the eCommerce Podcast and the Founder and CEO of Aurion Digital.   Matt says that he always had the desire to be in business for himself from an early age. A stint of volunteer work reinforced that idea and showed him the world was bigger than one person.   He says that the early days - beginning his career writing websites - was "more by accident than design," but that didn't diminish his thirst to run his own business.   If you want to get started in entrepreneurship, go work for someone for free for three to six months, Matt says. Get some skin in the game.   In Part 1, Matt talks about:   * As an entrepreneur, it's essential to keep your family - even your kids - informed of dramatic changes or surprises in your business. * How his drive to work for himself began at an early age. * His start in the health spa industry. * Why millennials struggle in the workplace. * The chicken-and-the-egg argument over the phrase "Find your passion, and you'll never have to work another day in your life."   Join Ramon Vela and Matt Edmundson as they break down the inside story on The Story of a Brand.   For more on Matt Edmundson, visit: https://auriondigital.com /   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.   *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.   Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/