26 min listen
#42: Common pricing mistakes most businesses make
FromNudge
ratings:
Length:
26 minutes
Released:
Nov 2, 2020
Format:
Podcast episode
Description
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them.
Ammanuel’s company Run Pricing Tests: www.runpricingtests.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Ammanuel’s company Run Pricing Tests: www.runpricingtests.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Nov 2, 2020
Format:
Podcast episode
Titles in the series (100)
#19: Why marketing is vital, not a nice to have: <p>"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe.</p> <p>Phil's book Decoded: <a href="https://amzn.to/2EXoIMl" rel="ugc" target="_blank">https://amzn.to/2EXoIMl</a></p> <p>Phil's agency Decode: <a href="https://decodemarketing.com/en" rel="ugc" target="_blank">https://decodemarketing.com/en</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge