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#48: April Dunford on Nailing Product Positioning

#48: April Dunford on Nailing Product Positioning

FromNudge


#48: April Dunford on Nailing Product Positioning

FromNudge

ratings:
Length:
24 minutes
Released:
Feb 1, 2021
Format:
Podcast episode

Description

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.

April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome

Follow April on Twitter: https://twitter.com/aprildunford

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Feb 1, 2021
Format:
Podcast episode

Titles in the series (100)

Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.