As marketers, we love data. We love methodologies. We love frameworks. So, why is it that product positioning is something we expect to come to us in a dream?This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.She joins me on LinkedIn Live to discuss:What most companies get wrong about product positioningHow to position against direct competitorsHow to position against the status quoThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.