52 min listen
781. How Account Pursuit Differs from ABM
781. How Account Pursuit Differs from ABM
ratings:
Length:
82 minutes
Released:
Jan 22, 2021
Format:
Podcast episode
Description
As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales.
Marketers can lament about being misunderstood…
Or they can take ownership of their role.
In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.
Marketers can lament about being misunderstood…
Or they can take ownership of their role.
In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.
Released:
Jan 22, 2021
Format:
Podcast episode
Titles in the series (100)
726. Build a Community By Making Customer Experience Your Mission: <p><span style="font-weight: 400;">What is your mission? </span></p> <p><span style="font-weight: 400;">It may not seem like it…</span></p> <p><span style="font-weight: 400;">But your mission is the most important factor in delivering great customer ex... by Move: The Go To Market Podcast