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18. Survivorship Bias In Marketing: Is It Hurting Your Business? How To Overcome It?

18. Survivorship Bias In Marketing: Is It Hurting Your Business? How To Overcome It?

FromGrowth Marketers - Digital Marketing Experts


18. Survivorship Bias In Marketing: Is It Hurting Your Business? How To Overcome It?

FromGrowth Marketers - Digital Marketing Experts

ratings:
Length:
21 minutes
Released:
Sep 19, 2019
Format:
Podcast episode

Description

On this episode of Growth Marketers, we talk about the philosophy of survivorship bias. The thought behind survivorship bias can make or break the success of your business– including your marketing efforts. Listen in to learn how you can catch survivorship bias and avoid it from hurting your company.
Released:
Sep 19, 2019
Format:
Podcast episode

Titles in the series (100)

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.