In today’s episode, we dive into the idea that’s called “the 3% rule.” As business owners and salespeople, we all know how to answer someone’s questions and how to facilitate the sales process if someone is in the market and asking you about your product or service. These are typically 3% of people that are actively pursuing the solution. But what about the other 97%? Should we market to them? How do we get in front of them? And can we address all of them, or maybe some people aren’t a good fit for your solution?
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Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
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