In this episode, we’re going to introduce you to one of the most important strategies of digital marketing - Search Engine Optimization (SEO). Chances are you’ve already heard of the term ‘organic traffic, which is driven to your website directly from search engines. SEO, as a digital marketing strategy, increases the visibility of your business on search engines and puts it in front of potential customers who’re naturally looking for a service or product you’re offering. You’re going to learn basic concepts of on-page and off-page SEO and ways to increase rankings and organic traffic to your website.  
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

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