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325: How to Sell the Selling Power of B2B Brand Strategy

325: How to Sell the Selling Power of B2B Brand Strategy

FromRenegade Marketers Unite


325: How to Sell the Selling Power of B2B Brand Strategy

FromRenegade Marketers Unite

ratings:
Length:
40 minutes
Released:
Dec 30, 2022
Format:
Podcast episode

Description

B2B marketers know that brand sells, but how does a CMO sell brand? In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from: Pamela Herrmann (previously at OnSolve, now at SVP Marketing at Ethisphere)  Jamie Gier (previously CMO of Dreambox Learning, Ceros)  Johnny Smith, Jr. (previously at Encompass Health, now VP Comms at Roche Diagnostics)  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Dec 30, 2022
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast