18 min listen
355: The B2B Board Management Episode
ratings:
Length:
56 minutes
Released:
Jul 28, 2023
Format:
Podcast episode
Description
Welcome to THE board management episode for B2B CMOs. There’s a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget. That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jul 28, 2023
Format:
Podcast episode
Titles in the series (100)
0: Welcome to Renegade Thinkers Unite!: What to Expect from Renegade Thinkers Unite by Renegade Marketers Unite